Jeans Pre
Jeans Pre
 LU200 Dickies Relaxed Fit Industrial Carpenter Jean  |
 Maternity Nursing Wrap Top Sleep Set Sleepwear List Price: |
 Red Kap Basic Work Jean Indigo 100% Pre-washed Cotton 13.75oz Denim |
 Comfort Colors Pigment-Dyed Ladies Long Sleeve T-Shirt |
 NORMA JEAN - Southern Flag - Black T-shirt |
 Bulwark Flame Resistant Work Jean Excel FR 14.75oz Classic Fit Pre-washed |
 MISERY SIGNALS - It's Not Going To Stop - Black T-shirt |
 MAYLENE AND THE SONS OF DISASTER - Deer Hunter - Black T-shirt |
 Comfort Colors Pigment-Dyed Enzyme Washed Ringer T-Shirt |
 KingSize Big & Tall Pre-Hemmed Loose Fit Jeans Liberty Blues |
Promote CPA Websites- Appropriate Article Distribution and KEYWORD Use
I don't need to point out that CPA websites are becoming terribly tough to market nowadays. One common technique for promoting sites is article distribution but some accountants are using this tool incorrectly, and lots of others are reluctant to use it at all.
I'm pretty sure you've heard of "keywords" many times. In summary, keywords are the words and phrases that we make use of on a page to instruct the search engines what the topic of our page is. You've probably also run into some of the horrendous – and clearly keyword driven – articles online that may have put you off keyword use altogether. We don't blame you for not wanting to emulate this type of strategy. Stuffing a badly written article full of keywords is probably the very worst tactic a business can do to build up a decent online reputation.
This article will clarify the difference between legitimate article distribution and spam. Real articles can offer your firm a significant long term benefit. Let's take a quick look at both.
We'll offer two short samples side by side. One will be spam, the other will be a real article meant to offer value to publishing websites. The keyword – or rather, the phrase – in this instance is "Philadelphia CPA."
Stuffing the Turkey
Keyword stuffing is a common spam technique and offers little or no SEO value. A spammy article will look something like this:
"Looking for a Philadelphia CPA? Our Philadelphia CPA can help you at our PhillyAccountants.com website, an outstanding Philadelphia CPA. Your Philadelphia CPA problems are easy for our high quality Philadelphia CPA experts. With many Philadelphia CPA offices located in Philadelphia for all your accounting needs, you don't have to look far to find a good Philadelphia CPA."
No website with a human moderator will EVER publish this article. It's spam, pure and simple. There was a time not too long ago when articles like this could fool the search engines into thinking it was relevant, but search engines are more sophisticated now and can identify this article as "spam".
What Search Engines "think:"
"This article is obviously full of keywords and trying to attract our attention, so we'll mark it down for that. The article also does not seem to be written for a reader, so that's another few points lost."
What potential clients think:
"Uggh, I hate spammers. This is just useless. Why should I click on any of the links to this CPA website if the article is just geared toward search engine rankings? Note to self. Never do business with these guys."
A Proper Article
"If you're looking for a Philadelphia CPA take the time to find a good match. Look for an accounting firm that really suits YOUR business needs. It's not as hard as you think to find a good practice. Just follow a few basic guidelines...
* A good CPA won't be afraid to provide real evidence of their skills, such as testimonials, figures and other useful information.
* An experienced CPA will generally attempt to make a good estimate of the price of a tax project up front.
* Your potential CPA should be easy to talk to, "above board" and prepared to show off his or her licensing and other qualifications upon request."
The search engines see this as a real article...
"OK, the keyword density is reasonable and the text isn't full of exact matches. This looks like a real article. We believe this article is relevant to the keywords incorporated and will rate it more highly in our search results."
More importantly, lets look at what an actual person might think if they come across this article...
"This company obviously cares enough about their customers that they're willing to provide me with decent information and a good read. I like these guys. I will read this article and click on the links to this CPA website because I feel I can respect their business."
It's important when article marketing to write quality content that adds actual value to the publishers' websites. Always assume that a genuine person is going to discover your message. It won't have to be a work of art, it just has to be comparatively informative. This will make the publishers happy by adding quality to their site, draw traffic who read it, and improve your placement in the search listings.