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How To Conduct Advanced KEYWORD Selection
To start my keyword selection I'll do some general brainstorming. If I know the niche, I can try and come up with the best words that I can . Regularly with the help of a Market Samurai review. The next thing I could do is, I can head over to the competition to see what the competition is doing. You can go view page source and look at some of their meta descriptions and also the meta keywords to find out what keywords they are targeting. Navigate around their website and all of the while, all I have got is an Excel document and I am building this big keyword list as best I am able to.
Then I will use the Google free keyword tool. There are paid tools available too. The free option is nice to use. Plenty of these keyword tools just pull their information right from the Google free keyword tool anyway and they just repackage it up and give you a couple of other fancy knobs and bells. If you can feed back the information Google gives back to itself, Google is essentially coming to you saying, when you type in a phrase, here are the other phrases that we think are important in relation to the keyword that you have typed in.
We might as well give them back what they have told us is important. You can look up some internet marketing reviews to give you better ideas on how to do things right. There are 2 alternative ways to do your keyword selection. A lot of people don't actually use the internet site advised tool which is in the free Google tool. The first step you want to do is build a massive list. Let me head over and I can really show you just two those different things.
The first thing I need to do is head over to Google. Now let’s look at band merchandise. We’re up number 1 and number 2, dual listing. Let’s have a look at the competition. I will go view, page source and we will have a look at some keywords here. They are going for touring and things like that. We don’t sell touring merch. so much so I don’t know if I’ve targeted some of these. Also it gives you a little bit of insight as to whether or not they know what they’re doing as well. I personally wouldn’t stuff so many keywords in here. Most people do this, it comes from very old school SEO.
Then you can even navigate around their website and try and have a look at their different categories. You can have a look at some of the various categories and find out some of the keywords that way. That's the very first thing that I'd do.
The next thing that I do is, I head over to the Google free keyword tool. The first thing we can do is type in band merch. What we’ve done here is looked for band merch. I’ll try and pick up some of the keywords here. Obviously you want to type in any of those big broad phrases that come to mind to try and drill down a little bit deeper. Just make sure you use the hide/show columns and you just want to make sure you make some of these columns show. The main ones that I look for are the price one, earnings per click but the volumes is the main one you want to have a look at.
Customarily I should scroll down a bit further to 'other keywords to think about by relevance.' These keywords are similar to a lateral keyword search. It is not like they are drilling down truly deep to band merch. And variations of band merch. These are lateral keywords. So I will try and pick out some key ones from there which will assist in keeping building my list and I'll keep feeding them into Google. The aim of the game is to just continue building and get a giant list.
How many searches? After you have got this list, obviously you would like high searches, low competition. That is the holy grail. The way that you check whether or not there is competition is you just head over to Google, you type your keyword in with quotes around it, so you're so you are searching for that exact phrase match and then you will find how much competition you are up against. That's when you're searching for the sweet spot. I use Market Samurai which is an excellent tool for analysis. An Authoritylabs review can then assist you in determining if you're fully making progress when it comes to targeting your keywords in the rankings.
One thing to do not forget is those numbers, the search volumes, those numbers that Google provides you, use them as an intimation. They're not even close to how much traffic you're going to get.
Freetradingsystems.org, we rank number 1 for trading systems. It’s quite a competitive term, especially with stock market related things. I think they say there are about 120,000 searches. Off that particular keyword selection we don’t get more than a couple of thousand searches a month. That is worlds apart. You could probably say you get around 10% to 20% like they say. Bear that in mind and use it more as an indication, but don’t think that is the number of searches you are going to get.